Creating an online store, even the smallest detail is highly important. While shopping online customer does not have the opportunity to view or touch the item, so one of the most important factors in the final decision is the overall visualisation. What should it be? Read it below!
Always choose your own images instead of the one you find online. The use of photos taken from other online sources is not recommended for several reasons: in most cases image quality is insufficient, especially enlarged or zoomed in. In addition, Google can identify it as plagiarism and most importantly, it does not fully reveal the value and uniqueness of the product.
Thinking about the image of your website, remember – quality is your priority. Select pictures of your products which best reflects them, so customer can have realistic idea about the product. Professional camera is no longer required, a good mobile phone camera is all you need! Avoiding blurry pictures probably is not worth mentioning – it is a must!
When creating visual materials, select appropriate location, lighting as well as match product and environment colours. For example, you’re selling clothes, it cannot be crumpled and best if the picture is taking when someone is wearing it while showing various combinations. This way it will show that you’re reliable and assure quality, so your customers will not be disappointed when the item ordered arrives.
Ensure you’re chosen visuals, whether it is an image, promotional layout or a video clip, complements written material used on the website. The main reason for it is that often visual materials has higher engagement rates than just long and boring texts.
Do not avoid using short up to a minute video clips on your website, showing the key features of your product. Of course, images are suitable to reveal key product features, particularly combining several images and building a true story.
Remember, visual materials are advantageous, however everything should have its limits. Do not overload hundreds of images and video clips on the page; stick with few and the most valuable ones.
Colours used in your visual materials can not only benefit, but sometimes give a negative impact. It is important to carefully select colours you’ll be using throughout your communication. Double check that the images or videos you’re uploading has a clear colour match and the information you’re giving is clearly visible. The best practice is to use the same chosen colours throughout all your communication channels.
It is important to check the size of all your images and videos you’ll be uploading on your site. Larger files can slower website’s loading time, which has a massive impact for your potential customers – most of them just simply leave. If necessary, resize the files and ensure they no not exceed 1 MB.
Remember, customers often enlarge images and your job is ensure images are compatible with multiple devices.
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